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Global pigments business include cosmetic marketplace.
June 30, 2016
By: Melissa Meisel
BASF launched its Colors & Effects brand, bundling BASF’s global pigments business. The new brand encompasses BASF’s distinct colorants and effect pigments portfolio, and serves customers across five key industries, including coatings, plastics, printing, cosmetics and agriculture. The company operates 13 pigment production sites in China, France, Germany, Korea, the Netherlands, Switzerland and the US. “To continue to grow and develop their business, our customers need a diverse selecti...
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